MsRideForce
Reliable scheduled commutes for essential shift-workers.
Eliminating the #1 barrier to employment in Mississippi through predictable, shared workforce logistics.
Problem: The Transportation Barrier to Employment
01 / 12High Absenteeism
Transportation failure is the #1 reason for worker turnover in shift industries. When cars break down, workers lose their livelihoods.
Transit Deserts
Workplaces and industrial parks are often located on outer city fringes. Public transit is non-existent at 5:00 AM or midnight shift changes.
On-Demand Expense
Traditional ridesharing is too expensive. Commuting daily via Uber/Lyft takes up to 40% of a shift worker's paycheck.
"For years, I was out here grindin', but every time I got a step ahead, my car would take me two steps back. Breakdowns on I-55 in the heat... lose the job. Wash, rinse, repeat. It felt like I couldn't win."
— Dectrick Antonio McGee, Founder & CEOSolution: Scheduled Workforce Logistics
02 / 12Weekly Scheduling
Riders lock in their weekly commute on Sunday. No morning anxiety, no looking for rides, and zero surge pricing.
High-Density Commutes
Our routing algorithm matches workers heading to the same employers (e.g. Nissan, Amazon), pooling them into low-cost passenger routes.
Strike Accountability
A rigorous "Strike System" penalizes lateness and enforces absolute reliability, protecting the worker's job security.
Market Validation
03 / 12The Worker's Pain
Shift workers are constantly at risk of losing their livelihoods due to vehicle breakdowns, transit deserts, and unaffordable on-demand rides.
The Driver's Pain
Gig drivers are fatigued by the unpredictability of passenger pings. They actively seek reliable, structured, recurring income blocks that don't depend on airport rushes.
The Employer's Pain
Employers across manufacturing, retail, and healthcare suffer 30-120% annualized employee turnover. HR managers are desperate for solutions that physically guarantee their workforce gets to the shift floor.
Market Opportunity
04 / 12TAM (Total Addressable Market)
Commuting spend of 18M+ essential shift-workers (retail, logistics, healthcare, hospitality, and manufacturing) in the US without highly reliable personal transport.
SAM (Serviceable Addressable Market)
The industrial, retail, and healthcare hubs of the Southeast US (Mississippi, Alabama, Georgia, Louisiana, Tennessee).
SOM (Serviceable Obtainable Market)
Target launch capture in Mississippi pilot regions (Jackson, Gulf Coast, Tupelo hubs) serving Amazon, Nissan, and regional suppliers.
Simplicity in Product Design
05 / 12Worker App
Submit weekly shifts. Workers pay directly (B2C), or if their employer is a partner, the ride is subsidized or paid 100% by the company (B2B) — all in one unified flow.
Driver App
Claim non-conflicting recurring schedules, view passenger pick-up orders, and receive daily automated payouts.
Employer Dashboard
Subsidize worker rides, dispatch emergency backup drivers, and monitor real-time workforce transit logistics to guarantee shift staffing.
Business Model: Dynamic Fare Split
06 / 1290% — 97% Driver Payout
Grassroots incentive structure. Referral power-drivers reduce fees to keep up to 97% of fares.
3% — 10% Platform Commission
Transactional volume commission retained by RideForce to cover operations and platform margins.
$2 Service Fee (Each Way)
100% RideForce profit (non-split). Flat fee added to every ride to drive pure high-margin revenue.
Go-To-Market Strategy
07 / 12Drivers refer their regular passengers, earning exclusive 45-minute booking windows to lock in their schedules and secure route density.
Distribute flyers at local warehouses, bus stops, and distribution centers to directly reach our core shift worker demographic.
Partner with local community centers and neighborhood groups to build trust and onboard early adopters organically.
Validation & Early Traction
08 / 1290+ Waitlisted Users
70 Drivers
Strong proof of supply-side liquidity and demand for side-income.
20+ Workers
Immediate demand signal from shift workers needing reliable transport.
Takeaway: Zero-dollar CAC proves a massive market pain point.
Competitive Advantage
09 / 12| Feature | RideForce | On-Demand (Uber/Lyft) | Public Transit |
|---|---|---|---|
| Weekly Scheduled Commutes | ✓ | ✗ | ✗ |
| Guaranteed 2:00 AM Pickup | ✓ | ✗ | ✗ |
| High-Density Cost Splitting | ✓ | ✗ | ✓ |
| Strike Accountability System | ✓ | ✗ | ✗ |
| Employer-Subsidized Rides | ✓ | ✗ | ✗ |
| Worker Sets Own Price | ✓ | ✗ | ✗ |
| Predictable Recurring Driver Income | ✓ | ✗ | ✗ |
The Team
10 / 12
Dectrick Antonio McGee
Solo Tech Founder & CEOA self-taught software engineer and Jackson, Mississippi native who experienced the cycle of vehicle breakdowns on I-55 and the subsequent loss of employment firsthand.
Dectrick built the initial backend, database, and matching logic for RideForce to create a structured, reliable logistics service that supports both drivers and workers, bringing technical execution and deep community insight under a single vision.
Our Impact: Building the Community
11 / 12B2C Impact
- Breaking the Poverty Cycle: Removing the transportation barrier ensures a broken car doesn't mean a lost job.
- Predictable Driver Income: Replaces the exhausting gig hustle with structured, recurring weekly payouts.
- Safety & Trust: Riding with familiar drivers daily instead of strangers builds psychological safety for shift workers.
B2B Impact
- Slashing Turnover: Subsidizing rides acts as "attendance insurance", preventing costly turnover due to car trouble.
- Expanding Labor Pools: Instantly unlocks massive suburban labor markets previously unreachable without a personal car.
- Private-Market Transit: Organically builds a sustainable transit infrastructure powered by local businesses.
Mobility as Infrastructure
RideForce is the missing piece of infrastructure that state and local governments have struggled to implement efficiently. Rather than relying on rigid, expensive public transit, we are building an agile, community-powered logistics network that directly connects the workforce to their shifts.
The Ask: Accelerating the Growth
12 / 12Seeking Pre-Seed Funding
To complete development, secure compliance, and scale the initial go-to-market pilot in the Jackson metro area.
🛠️ App Development
Build the new, robust cross-platform mobile apps for iOS and Android.
📍 Go-To-Market
Fund initial marketing to acquire 150 drivers (4x workers ratio to drivers).
📈 B2C Growth Initiatives
Direct mail, radio time, and mass social ads campaign for Mississippi and brand recognition.