MsRideForce
Eliminating the #1 barrier to employment in Mississippi through predictable, shared workforce logistics.
Transportation failure is the #1 reason for worker turnover in shift industries. When cars break down, workers lose their livelihoods.
Industrial parks are located on outer city fringes. Public transit is non-existent at 5:00 AM or midnight shift changes.
Traditional ridesharing is too expensive. Commuting daily via Uber/Lyft takes up to 40% of a shift worker's paycheck.
"For years, I was out here grindin', but every time I got a step ahead, my car would take me two steps back. Breakdowns on I-55 in the heat... lose the job. Wash, rinse, repeat. It felt like I couldn't win."
— Deion A. McGee, Founder & CEORiders lock in their weekly commute on Sunday. No morning anxiety, no looking for rides, and zero surge pricing.
Our routing algorithm matches workers heading to the same employers (e.g. Nissan, Amazon), pooling them into low-cost passenger routes.
A rigorous "Strike System" penalizes lateness and enforces absolute reliability, protecting the worker's job security.
Gig drivers are fatigued by the unpredictability of passenger pings. They actively seek reliable, structured, recurring income blocks that don't depend on airport rushes.
Manufacturing plants suffer up to 30% annualized employee turnover. HR managers are desperate for solutions that physically guarantee their workforce gets to the shift floor.
Commuting spend of 18M+ industrial, logistics, and service workers in the United States without highly reliable personal transport.
The manufacturing, processing, and warehouse corridor of the Southeast US (Mississippi, Alabama, Georgia, Louisiana, Tennessee).
Target launch capture in Mississippi pilot regions (Jackson, Gulf Coast, Tupelo hubs) serving Amazon, Nissan, and regional suppliers.
Submit weekly shifts, pre-pay securely via Stripe, and monitor the incoming driver route in real time.
Claim non-conflicting recurring schedules, view passenger pick-up orders, and receive daily automated payouts.
Grassroots incentive structure. Referral power-drivers reduce fees to keep up to 97% of fares.
Transactional volume commission retained by RideForce to cover operations and platform margins.
Drivers refer their regular passengers, earning exclusive 45-minute booking windows to lock in their schedules and secure route density.
Distribute flyers at local warehouses, bus stops, and distribution centers to directly reach our core shift worker demographic.
Partner with local community centers and neighborhood groups to build trust and onboard early adopters organically.
| Feature | RideForce | On-Demand (Uber/Lyft) | Public Transit |
|---|---|---|---|
| Weekly Scheduled Commutes | ✓ | ✗ | ✗ |
| Guaranteed 5:00 AM Pickup | ✓ | ✗ | ✗ |
| High-Density Cost Splitting | ✓ | ✗ | ✓ |
| Strike Accountability System | ✓ | ✗ | ✗ |
A self-taught software engineer and Jackson, Mississippi native who experienced the cycle of vehicle breakdowns on I-55 and the subsequent loss of employment firsthand.
Deion built the initial backend, database, and matching logic for RideForce to create a structured, reliable logistics service that supports both drivers and workers, bringing technical execution and deep community insight under a single vision.
To complete development, secure compliance, and scale the initial go-to-market pilot in the Jackson metro area.
Build the new, robust cross-platform mobile apps for iOS and Android.
Fund initial marketing to acquire the first 100 regular drivers and 500 workers.
Invest in targeted local campaigns, warehouse flyering, and digital ads to saturate the local market.